The change in hotel search

See on Scoop.itTravel & Tourism Marketing

Since 2004 hotel search via broad queries has been on a steady decline. In most major cities the search volume for “hotels in [city]” has lost over 70% in just the last 6 years. Today, most travelers aren’t using Google at the early stages of the buying process, instead they use the likes of Kayak, TripAdvisor, and Expedia.

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India is expected to be the fastest growing online travel market in the Asia-Pacific region in 2012: Dan Lynn > afaqs! news & features

See on Scoop.itTravel & Tourism Marketing

Interview with CEO, Expedia Air Asia.

A late entrant into India, the US-based Expedia has chalked out an ambitious plan to capture a large share of the country’s $22 billion (Rs 1,13,000 crore) travel market. The company believes it still has an edge over other players in the segment in that it offers complete travel packages that would include booking for hotels and buses apart from the flight tickets. In this interview to Saumya Prakash, Dan Lynn, CEO, Expedia Air Asia, speaks about how the world’s largest travel portal plans to make the most of the India opportunity.

See on www.afaqs.com

5 blunders your brand is making on Facebook Timeline – iMediaConnection.com

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Facebook’s new mandatory Timeline provides brands with significant opportunities to increase their social engagement. Iconic and trusted organizations are already tapping into Timeline’s enhanced functionalities — and reaping the benefits.

See on www.imediaconnection.com